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All posts tagged "strategy"


Tuesday, June 29, 2010

Just Who is Windows Phone 7 Targeted At?

Posted by Brad Wasson in "Windows Phone Talk" @ 12:00 PM

Is Microsoft's problem, perhaps, that they reveal too much at times? Or are their strategies actually as incoherent as they sometimes seem? Take the recent announcement of Windows Mobile Enterprise. What do we make of the curious timing of this announcement? Did Microsoft panic about Windows Phone 7 being adopted in the enterprise, or was this planned all along? If planned all along, why not announce this way back in November at the time of the WP7 announcement? Read more...


Thursday, June 24, 2010

Microsoft's Mobile Strategy a Mess?

Posted by Jon Westfall in "Windows Phone Talk" @ 03:30 PM

http://www.windowsitpro.com/article...t-s-A-Mess.aspx

"The impetus for this question was the announcement late last week that Microsoftwould soon deliver something called Windows Embedded Handheld, yet another mobile software platform and brand built on the same underpinnings as the obsolete Windows Mobile 6.5 and aimed at the nebulous market for "enterprise handheld devices." And there will be a second version of this down the road based on the Embedded 7 series mobile core."

Paul Thurrott makes the case that Microsoft's strategy isn't a one-size-fits-all but a massive-octopus-arm-attempting-to-reach-each-niche, and that the latter isn't sound. The latter does though mean that some of the issues we've seen in the past with iPhones and Androids not playing nicely in certain environments (e.g., the enterprise) would be avoided by this strategy. Now if only all of those niche operating systems were ready to go anytime soon.


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