Windows Phone Thoughts - Daily News, Views, Rants and Raves

"Way back in November 2007, we location-enabled all of our Google Maps for mobile clients to bring location awareness to the masses and improve the local search experience. Using My Location, millions of you have been able to easily find yourselves on a map at the touch of a button. But what about finding other people? Lots of you have been requesting to see where your friends are on a map, too. Well now you can with Google Latitude. Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app."

Unlike previous Google Maps for mobile innovations, Google is making the new Latitude feature available to Windows Mobile users from day one. To start spying on connecting with your friends, fire up your mobile browser and grab the app from google.com/latitude. It's 100% opt-in, and you can choose just how much or how little information you want to share, and with whom.

"Previously, when you went to google.com from your phone’s browser and performed a local search, the results were tailored to the last location you entered. Now, using the Gears Geolocation API, Search with My Location approximates your actual location using the same Cell ID technology used by Google maps for mobile. So if you want to find sushi nearby, just type "sushi" and Google will return local business listings around you. If you want to know the forecast, type "weather". If you want to search somewhere else, specify a location in the query like "pizza Kansas City."

• On your mobile device, go to www.google.com/m
• Click the Location link
• Tell it to install Gears. A Windows CE CAB will be downloaded that you need to install.
• Soft reset your device when the install is done.
• Launch PIE and allow Google Gears access to your browser

It isn't perfect. It thinks I am 13 miles northwest of my present location, which is odd. The tower locator system that the Google Maps tool uses can always get me to within half a mile of my real location, and usually under 1,000 yards. It also isn't on the iGoogle page yet on your device, so you either have to pick the iGoogle personalized page to search from, or the generic Google Mobile page, but not both.

Right now it is limited to the US and UK, and there are a list of unsupported devices, so check the blog post before installing.