Windows Phone Thoughts - Daily News, Views, Rants and Raves

"In the latest update to http://developer.windowsmobile.com, developers can now Register to participate in Windows Marketplace for Mobile. This marks another milestone in providing Windows Mobile Developers a clear path to develop, test, certify and distribute their Windows Mobile applications via the Windows® Marketplace for Mobile. Throughout the registration process, links to key documentation for distributing apps through Windows Marketplace for Mobile are provided."

Developers, if you haven't registered to participate in the Windows Marketplace for Mobile, now's as good a time as any to do so. You'll have to pony up an annual subscription fee of $99, but doing so will net you assistance with the development, certification, and distribution of your app. Check out the FAQ, if you have any queries. It's worth noting that participation is optional. You may consider the cost or the policies of the Marketplace to be too restrictive, in which case, you're still welcome to develop your app and distribute it through third-party storefronts as you're probably already doing so in this pre-Marketplace era.

"On a related note, the presentation confirmed that the new Windows Marketplace for Mobile will apply application updates directly on the device. However it also appears application updates will require developers to resubmit their application for approval which would then cost a submission token or fee and take time to process."

Allow me to place Long Zheng's words (quoted above) into context. When Microsoft unveiled the Windows Marketplace for Mobile a week ago, it outlined details pertaining to program enrollment and the application submission process. To join the program, developers pay an annual registration fee of $99. That fee includes five application submissions per year. When a developer consumes all five submission tokens in a given year, each additional application submission within the same year costs $99, whether it's a free or paid application.

Now, this probably wouldn't restrict the average developer too much, as he or she is unlikely to release five new applications in a given year. However, a real problem emerges once these submission tokens are applied to application updates as well as new applications, which is actually the case, if Long's words speak the truth. It's not uncommon for developers, especially those who actively respond to customer feedback, to release more than five application updates in a given year. But who can blame a developer for being discouraged when they're being slapped with a $99 fee per update after the fifth update?

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