Windows Phone Thoughts: eWeek Weighs In On Windows Phone 7

"Given that Windows Phone 7 represents a total reset for Microsoft-devices running its current mobile operating system, Windows Mobile 6.5, will not be able to upgrade-the company needs it to thrive if it wants to maintain a viable position in the smartphone arena, where its market share has been slowly declining over the past few quarters...Apart from Microsoft's eventual marketing strategy, Windows Phone 7 will likely need the following factors to prove a success."

Nicholas Kolakowski at eWeek.com considers what factors Windows Phone 7 needs to succeed. I don't know about you but I think the first three factors Nick comes up with are no-brainers, and the fourth I really wouldn't bet on - if you have to define what you're doing by what your competitors are up to, then you've almost certainly failed right at the outset. I think Blackberry are facing the same problem Windows Mobile had three years ago, and they have to reinvent themselves if they want maintain relevance, never mind their still massive market share. But I digress - what do you guys think? What other factors does Microsoft need to take into account to make WP7 a success?