Windows Phone Thoughts: Windows Phone Marketplace Will Support Private App Betas

"Microsoft is making several announcements at TechEd this week that developers should be sure to catch, like the introduction of our new Windows Phone Marketplace policies. We're also providing more details about some developer features, one of which I think is worth exploring more closely; private beta distribution through Windows Phone Marketplace. This is noteworthy not only as a cool new Marketplace feature, but also as a prime example of Microsoft embracing the concept of the public and private cloud."

That's a nice evolution of the features for Marketplace - and I can't help but notice it's being referred to as "Windows Phone Marketplace" rather than the more cumbersome "Windows Marketplace for Mobile". Although, why not just call it Marketplace? Maybe a trademark thing. At any rate, this is another useful feature that developers will be able to tap into in order to help them test their apps.