Friday, April 9, 2010
Posted by Jason Dunn in "Windows Phone News" @ 03:58 PM
"Today SanDisk confirmed that the 'Project Pink' device(s) to be announced on Monday by Microsoft will have memory card slots and will be compatible with SanDisk's microSD cards."
And just like that, SanDisk's over-eager PR people have blown Microsoft's launch announcement. And for what? No one cares if a phone has a microSD card slot SanDisk - they'd only care if it didn't have one. This is PR at its worst - bumbling, useless efforts that only serve to embarrass the company doing it. Somebody needs to go back to PR school and get taught the basics again: you don't screw up your partner's launch.
UPDATE: SanDisk contacted me with a statement. "The SanDisk PR team sent a handful of reporters some information about our microSD cards today referencing a widely anticipated Microsoft announcement on Monday. While we reiterated a launch date that has been widely reported this week, it was not our place to do so. However, to be clear, SanDisk has no specific information on Microsoft's plans and we did not confirm any details, card slot or otherwise, about a potential Microsoft product in the pitch we shared. SanDisk is very excited about the opportunities in the mobile category and consumer's growing demand for increasing amounts of flash storage memory on their devices. Our pitch was designed to demonstrate that enthusiasm and nothing more." - SanDisk PR Team