Windows Phone Thoughts: HTC Announces the YOU Advertising Campaign

"HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC's new Quietly Brilliant brand positioning. As HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, 'You don't need to get a phone. You need a phone that gets you.' This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them."

With a plethora of new and upcoming devices up its sleeve, HTC has gone mainstream in the marketing department. It's just unveiled its YOU ad campaign that's set to be rolled out in twenty countries. The primary take-home point is that HTC's devices are all about the people (you). Yeah, it all sounds like marketing fluff. Admittedly, I wasn't entirely sold on the idea at first (and at this stage, you probably aren't either), but after watching the TV ads, I'm actually digging the way this campaign is headed. Check them out after the break, then drop your thoughts in this thread.