Windows Phone Thoughts: The New Windows Phone Marketing: Does it Work?

Microsoft is starting to promote Windows Mobile phones under their new moniker: "Windows Phone". Here are two commercials that are presumably airing on TV - has anyone seen them yet? Better yet, what do you think of the commercials? Do they hit the mark? Personally, I think they're pretty good - they make the connection that the things people care about the most on their computers can also be found on their Windows Phone. I think Microsoft is going to have an easier time branding the term "Windows Phone" over "Windows Mobile". Now if only Microsoft's Facebook client wasn't so awful...