Monday, October 12, 2009
Robbie Bach Talks, Engadget Listens
Posted by Jon Westfall in "Pocket PC Talk" @ 05:30 AM
"We're currently at a multi-purpose Microsoft event right now -- an event touring the company's holiday lineup, as well as today's launch of Windows phone devices (AKA, Windows Mobile 6.5). We had a chance to sit down with Robbie Bach, President of Microsoft's Entertainment & Devices Division, and ask him some questions about where the big M is headed with its recent lineup."
While the conversation with Robbie Bach had some interesting points on Windows Mobile and Windows Phones in general, in light of the recent Sidekick fiasco, I found the following point slightly ironic:
Peter Rojas asks about the company's acquisition of Danger. Robbie: "There were clear reasons for us to acquire Danger -- I think in time that will pan out. It wasn't another OS, it was services... the Sidekick isn't our brand, it's T-Mobile's brand."
Oh how I bet many at Microsoft would love to keep repeating that mantra over the next week...
