Windows Phone Thoughts: Microsoft Thinks Apps Worth More Than 99¢

"For many (if not most) iPhone developers, the App Store's overheated competition and bloated inventory have led to scorched-earth pricing that makes it virtually impossible to parlay mobile development into a valid for-profit business model without turning to subscriptions or in-app advertising.... "I know, 99 cents is interesting -- yes, consumers like to pay 99 cents for applications," admits Microsoft's Loke Uei, "but 99 cents, come on, I think your app is worth more than that."

The Apple iPhone App store has been one of the things that has radically changed the mobile phone market, but as it grew to 50,000 apps or so, it was pretty obvious that there is just some crap in there. Sometimes less is more and a well maintained library is better and more useful than one that just has everything you can possibly throw in it. Microsoft apparently feels the same way and is going to try and keep the menu respectable and manageable.

Do you think 99 cents is ok for the majority of apps, or should Microsoft encourage more reasonable price structures that would allow developers to make some money and make it worth their time to spend more energy on improving their apps.