Windows Phone Thoughts: Terrestrica Location Triggered Mobile Services

"Croatives Inc. today announced it is launching beta release of Terrestrica - Location Triggered service for Mobiles with GPS with a possibility of creating multimedia geolocation points and guides and interesting business model based on "On location Mobile Advertising" which allow users to make Revenue from their geo-content. Terrestrica is completely Free for use."

Well, I guess mobile location advertising is coming, and this seems to be the right way to do it - meaning it is voluntary, not thrust upon you by your carrier. (That is coming to I bet). This is totally free, and looks like it might be interesting to play around with.