Windows Phone Thoughts: Ballmer: No Microsoft Phone. No Windows Mobile 7 Until 2010.

"Ballmer re-affirmed his oft-repeated statement that Microsoft will not be making a Microsoft Phone, saying it was committed to the licensing model... Regarding the operating system itself, Steve Ballmer mentioned the unveiling of Windows Mobile 6.5 last week, and also clearly stated Windows Mobile 7 will be coming next year. He noted that he felt the continuing expansion of the smartphone segment into the whole phone segment should help Windows Mobile to continue growing despite the downturn in the economy, and that Windows Mobile is particularly well suited for low cost smartphones with many different from factors."

I personally felt one of the best things Microsoft could have done was to release their own handset. I completely understand that doing so would have been nothing sort of a disaster as it would have strained their relationships with Windows Mobile OEMs, but not doing so in my opinion cements Microsoft's position firmly into a slow and painful death in the mobile world. Windows Mobile 6.5, which was announced last week, is not expected to start shipping on new devices until Q4 of 2009. I wouldn't expect updates for existing handsets to start popping up until maybe Q1 or Q2 of 2010 - almost a year after the platform upgrade was announced. On top of this we won't start to see Windows Mobile 7 phones on the market until around the latter half of 2010, meaning that upgrades for Windows Mobile 7 will start to trickle out 3-6 months after this much anticipated milestone release. The process of moving to a new version of Windows Mobile takes incredibly too long and in this world of constantly updating gadgets. Microsoft's slow-and-steady take on the platform is no longer as intriguing as it was not only a few years ago as there are now way to many cooks in the Microsoft kitchen. Microsoft creating a self branded device would have drastically cut down on this. A handful of devices are a lot easier to upgrade than an army of devices. One has to wonder, when Windows Mobile 6.5 or even Windows Mobile 7 finally does make it into the mainstream, how far behind will the operating system be compared to competitors that are pushing out updates every few months?