Windows Phone Thoughts: Blockbuster to Build Streaming Video Service on Live Mesh Platform

"Blockbuster Inc. caught up to the competition last week by introducing a set-top box that brings rentals from the Internet to the television. Now, the Dallas-based company hopes to pass the pack by teaming with Microsoft Corp. on new mobile services that will let customers watch even more movies on more devices. 'Eventually, we'll give customers instant access to any movie on any device with an Internet connection and a screen,' said Keith Morrow, Blockbuster's chief information officer."

I really love Netflix and their Watch Now service but the truth is their selection is pretty slim pickings. Out of the 400 DVD's in my Netflix queue, only 9 of them are available as Watch Now titles. Out of all of those 9 movies, I cannot play any of them on my Windows Mobile devices or any other mobile device I own. It will be very interesting to see how Blockbuster is able to pull this off, especially since they mention the ability to stream any movie on any device. Now the real question is does any movie count as any movie they carry in their stores and online service or will this be like Netflix where it is any movie they will have in their handful of movies that are able to stream. Only time will tell. It is nice however to see big name companies already utilizing the new Live Mesh platform.