Wednesday, May 21, 2008
More Mobile Advertising Heading Your Way
Posted by Darius Wey in "Pocket PC News" @ 06:00 AM
"Today at Microsoft Corp.’s online advertising leadership forum, advance08, Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions Group, announced the availability of display advertising across two popular Windows Live for mobile services, the launch of new markets for Windows Live for mobile services, and upcoming advertising plans for its Live Search Mobile offering. This marks the first year that mobile advertising has played a leading role at the industry event that brings together some of the most influential thought leaders of the global advertising community. Announced today, advertisers can now extend their campaigns to social media through Windows Live for mobile in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Windows Live Messenger and Windows Live Hotmail. This builds upon Microsoft’s initial launch of mobile advertising for MSN Mobile in, France, , Spain, the U.K. and the U.S. where mobile ads are available alongside premium MSN Mobile content. Advertising on Windows Live for mobile is already available in Spain, and later this month will be available in Germany, Italy and the Netherlands, further extending its availability for advertisers. All ads placed on these two popular services will adhere to Mobile Marketing Association (MMA) guidelines."
Microsoft has just announced an expansion in the availability of display advertising across its mobile services. You can already see an example of it at http://mobile.live.com/ (screenshot above). I know there's a vocal crowd out there who are strongly against ads in any way, shape, or form, and will go out of their way to block them, but the fact is they are both a direct and indirect source of revenue for many businesses, so denying them that is analogous to stealing. I'm all for mobile advertising - if a business wants to create awareness of their mobile applications and services, they should have a right to do so. My only hope is that given the small displays that mobile devices are endowed with, these ads don't end up being too "in-your-face".
Microsoft has just announced an expansion in the availability of display advertising across its mobile services. You can already see an example of it at http://mobile.live.com/ (screenshot above). I know there's a vocal crowd out there who are strongly against ads in any way, shape, or form, and will go out of their way to block them, but the fact is they are both a direct and indirect source of revenue for many businesses, so denying them that is analogous to stealing. I'm all for mobile advertising - if a business wants to create awareness of their mobile applications and services, they should have a right to do so. My only hope is that given the small displays that mobile devices are endowed with, these ads don't end up being too "in-your-face".
