Wednesday, May 14, 2008
Microsoft Eyes 40% Share Of Mobile Device Market By 2012
Posted by Ed Hansberry in "Pocket PC News" @ 04:00 AM
"Microsoft is aiming to capture 40 percent of the smartphone market with Windows Mobile by the year 2012, an executive said Tuesday. The target is ambitious considering the company's relatively small share of the market for smartphone operating systems today and stiff competition from the likes of Symbian, Apple's iPhone, RIM's BlackBerry, and newcomers such as Google's Android platform. "
Microsoft is betting that new devices like the HTC Touch Diamond will help it in the consumer space and server products like Microsoft System Center Mobile Device Manager will help it in the enterprise space. Do you think 40% is in their reach by 2012, when today Nokia has nearly 70% share compared to Microsoft's 13% share. I remember a time not too long ago when Microsoft's main mobile rival had 80% share compared to MS's 10% share.
Microsoft is betting that new devices like the HTC Touch Diamond will help it in the consumer space and server products like Microsoft System Center Mobile Device Manager will help it in the enterprise space. Do you think 40% is in their reach by 2012, when today Nokia has nearly 70% share compared to Microsoft's 13% share. I remember a time not too long ago when Microsoft's main mobile rival had 80% share compared to MS's 10% share.
