Windows Phone Thoughts: Adobe Announces the Open Screen Project

"Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Open Screen Project, supported by a group of industry leaders, including ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless. The project is dedicated to driving rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. Also supporting the Open Screen Project are leading content providers, including BBC, MTV Networks, and NBC Universal, who want to reliably deliver rich Web and video experiences live and on-demand across a variety of devices. The Open Screen Project is working to enable a consistent runtime environment -- taking advantage of Adobe® Flash® Player and, in the future, Adobe AIR™ -- that will remove barriers for developers and designers as they publish content and applications across desktops and devices, including phones, mobile Internet devices (MIDs), and set top boxes. The Open Screen Project will address potential technology fragmentation by enabling the runtime technology to be updated seamlessly over the air on mobile devices. The consistent runtime environment is intended to provide optimal performance across a variety of operating systems and devices, and ultimately provide the best experience to consumers."



Adobe, in a typical long-winded manner, recently announced the opening up of Flash in an attempt to enable consistency in content delivery across a wide range of devices, including set top boxes and mobile phones. In what is most likely a response to Silverlight and HTML 5, the industry initiative sees the removal of restrictions on the use of SWF and FLV/F4V, the removal of licensing fees, and the publishing of multiple APIs and protocols. Definitely a step forward. Any developers and designers care to weigh in with their thoughts?