Tuesday, July 17, 2007
Google AdSense Adds Mobile Into the Mix
Posted by Jason Dunn in "NEWS" @ 01:00 PM
"Google has begun inviting mobile website developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google’s AdSense programme which lets website owners earn revenue by placing advertisements on their sites. Google runs the backend network that places ads on the sites relevant to site content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages including WML (Wireless Markup Language), XHTML (Extensible Hypertext Markup Language) and CHTML (Compact HTML) in order to use AdSense for Mobile, according to a Google AdSense for Mobile help page. That’s because Google’s crawlers must be able to read the page in those languages to determine page content and serve up relevant ads."
Given the screen size and bandwidth limitations on mobile devices, I find it hard to believe that Google is going to be very successful with their click-based model. Mobile advertising, for now, is more about branding and getting the company and/or product name in front of the user. Have you clicked on a mobile ad before?
Given the screen size and bandwidth limitations on mobile devices, I find it hard to believe that Google is going to be very successful with their click-based model. Mobile advertising, for now, is more about branding and getting the company and/or product name in front of the user. Have you clicked on a mobile ad before?
