Windows Phone Thoughts: Consumers Warm To The Touch Screen Phone?

"Execution challenges aside, the Canalys survey reveals a high degree of acceptance among mobile phone users to the idea of using touch screen models. When asked about their personal phone preferences, 23% of respondents said that having a touch screen interface would be good if it meant they got a large display, but without increasing the overall size of the phone. A further 10% were prepared to make a trade-off by ending up with a larger phone in return for a large touch screen or a good keyboard. Only 28% said categorically that they just wanted a traditional numeric keypad while another 24% said that having a small phone was the priority regardless of input method used."

This survey released by Canalys suggests that European adult mobile phone users may be receptive to a well-done touch screen interface that made sense. Though there's not a lot of new analysis here, the report does quantify potential user's likelihood of using a touch screen phone. On interesting quote is from Canalys senior analyst Pete Cunningham. “But if the interface gets in the way people will soon lose interest or choose other platforms to satisfy their needs. More than half of those we surveyed said they disliked having to learn where all the features were when they got a new phone.” While many of us are tech enthusiasts and enjoy the challenge of learning something new, we all probably have co-workers who just want it to "work". Something that just "works" will be something that sells. Are you interested in a touch screen interface in a phone-only device?