Saturday, May 12, 2007
The Problem With DRM - It Is Just Named Wrong!
Posted by Ed Hansberry in "ARTICLE" @ 05:30 AM
http://blog.wired.com/business/2007/05/hbos_exec_dont_.html
"People don't like DRM, perhaps that's just because it's such a smelly word. HBO's chief technology officer Bob Zitter thinks so, he wants to ditch the term DRM in favor of "DCE," or, "Digital Consumer Enablement." Speaking at the National Cable & Telecommunications Association show in Las Vegas, HBO's top techie said the new term would better describe all the peachy ways that copyright holders and providers could dictate how consumers access content: "Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators."
There are just so many things wrong with that statement I don't know where to even begin. :roll:
"People don't like DRM, perhaps that's just because it's such a smelly word. HBO's chief technology officer Bob Zitter thinks so, he wants to ditch the term DRM in favor of "DCE," or, "Digital Consumer Enablement." Speaking at the National Cable & Telecommunications Association show in Las Vegas, HBO's top techie said the new term would better describe all the peachy ways that copyright holders and providers could dictate how consumers access content: "Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators."
There are just so many things wrong with that statement I don't know where to even begin. :roll:
