Windows Phone Thoughts: Would You Pay A Premium For A Device With One Guaranteed Upgrade?

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Monday, February 19, 2007

Would You Pay A Premium For A Device With One Guaranteed Upgrade?

Posted by Ed Hansberry in "THOUGHT" @ 04:00 AM

Mike over at Smartphone Thoughts (possibly to be known as "Standard Thoughts" given the platform renaming? ;-)) asked a very good question. Essentially, he is wondering how many of us would pay a premium for a device if it came with a single operating system upgrade guarantee to the next version. The previous model has been for us to buy devices, then all of the OEMs get together in a smoke filled room and roll a zocchihedron to see which unfortunate OEM made the device that has to have an upgrade prepared for it, whereby the end user is charged $30 or so, plus an inexplicable 30% handling and postage fee. The remaining OEMs breath a sigh of relief and hope their luck holds out again next year.

So let's turn the question around. What if a device were offered with an Upgrade Guarantee to the next Windows Mobile version that was released? It would have to be a guarantee of a full version upgrade. No sneaking in a big service pack like MSFP or anything, but a full version upgrade. I know I would.

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