Tuesday, January 23, 2007
Quiksilver and Plantronics Announce Partnership and New Limited Edition Sports Collection
Posted by Darius Wey in "HARDWARE" @ 09:00 PM
Plantronics and Quiksilver have teamed up to deliver a new range of Bluetooth-enabled apparel, starting with two snow jackets (the Quiksilver Double Daffy, and Roxy Teen Angel) and two helmets (the Quiksilver Pulse, and Roxy Shiver) - all of which are media player- and mobile phone-friendly. Check out the press release and product images after the break.
Quiksilver and Plantronics Announce Partnership and New Limited Edition Sports Collection
HUNTINGTON BEACH, Calif. and SANTA CRUZ, Calif., Jan. 22 /PRNewswire-FirstCall/ -- Quiksilver (NYSE: ZQK - News) and Plantronics (NYSE: PLT - News) today kicked off a new strategic partnership to outfit outdoor sports enthusiasts with a unique array of Bluetooth® enabled sports apparel and accessories. Quiksilver and Plantronics also previewed a new collection of premium snow apparel and accessories providing wireless, high-performance stereo music and mobile phone communications today at the SIA conference in Las Vegas, Nevada.
The alliance represents an exciting fusion of industry trailblazers - Quiksilver, which includes the Quiksilver and Roxy brands, is known as a leader in the outdoor sports lifestyle industry. Plantronics is recognized as a leader of Bluetooth voice and stereo technology.
"We're thrilled to be working with Plantronics, a brand that has long been recognized as an industry leader in communications and entertainment," said Quiksilver CEO, Bob McKnight. "Our company has always sought new and innovative ways to enhance the outdoor lifestyle, and integrating Plantronics technology into our products is a great way to do that."
"This new premium line of Bluetooth equipped apparel and accessories creates a pure and seamless experience for sports enthusiasts - they can go from one environment to the next while staying continuously connected to their music and friends," said Renee Niemi, general manager and vice president of Mobile and Entertainment for Plantronics. "This new line also reflects Quiksilver and Plantronics' commitment to combining style, comfort and technology with great ease of use."
The new collection integrates Quiksilver's high-quality outdoor sports apparel with Bluetooth equipped mobile phones, iPods and MP3 players, allowing users to effortlessly access their favorite tunes and mobile calls without the worry of snagging a cord while blazing the slopes. Plantronics' technology, embedded within the Quiksilver apparel and accessories, enables stereo sound to stream wirelessly from compatible products so that users can play and control music as well as answer incoming calls - all at the touch of a button.
Designed for both men and women under the Quiksilver and Roxy brands, the inaugural collection of apparel and accessories will include:
-- Quiksilver Double Daffy Snow Jacket featuring Plantronics stereo sound and voice technology with Bluetooth®: The jacket is part of Quiksilver's Limited Edition Outerwear Collection and is both iPod and cell phone ready. The Double Daffy will be available in the 2007/2008 Outerwear season and will retail for $370.00 at Quiksilver Stores and better retailers nationwide.
-- Quiksilver Pulse Helmet featuring Plantronics stereo sound and voice technology with Bluetooth®: The lightweight helmet, constructed from injected ABS, has adjustable side vents and comes in a black camo print. The Pulse will be available in the 2007/2008 Outerwear season and will retail for $249.95 at Quiksilver Stores and better retailers nationwide.
-- Roxy Teen Angel Snow Jacket featuring Plantronics stereo sound and voice technology with Bluetooth®: iPod and cell phone ready, this jacket will be available in the 2007/2008 Outerwear season and will retail for $340.00 at Quiksilver Stores and Roxy retailers nationwide.
-- Roxy Shiver Helmet featuring Plantronics stereo sound and voice technology with Bluetooth®: The Shiver Roxy Women's Ski/Snow Safety Helmet will be available in the 2007/2008 Outerwear season and will retail for $249.95 at Quiksilver Stores and Roxy retailers nationwide.
Quiksilver will provide a sneak peek of the first co-developed products at the SIA conference in Las Vegas, Nevada (January 22-25, 2007), booths #C700 and #C800.
