Tuesday, January 2, 2007
Cingular To Be Rebranded By AT&T
Posted by Ed Hansberry in "NEWS" @ 07:00 AM
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=22860
"In the coming days, AT&T will launch extensive new advertising, which will begin the transition of the BellSouth brand name to AT&T. AT&T will re-brand Cingular through a co-branded transition, which is scheduled to start in 2007."
As AT&T wraps up its acquisition of BellSouth, which was its major partner in the Cingular venture, it will rebrand the service, though the specific name isn't mentioned. It could revert to AT&T Wireless, which is what many of you knew the service as just a year or so ago when Cingular took over the wireless network before the old AT&T merged with SBC. Confused yet? :wink:
"In the coming days, AT&T will launch extensive new advertising, which will begin the transition of the BellSouth brand name to AT&T. AT&T will re-brand Cingular through a co-branded transition, which is scheduled to start in 2007."
As AT&T wraps up its acquisition of BellSouth, which was its major partner in the Cingular venture, it will rebrand the service, though the specific name isn't mentioned. It could revert to AT&T Wireless, which is what many of you knew the service as just a year or so ago when Cingular took over the wireless network before the old AT&T merged with SBC. Confused yet? :wink:
