Tuesday, September 26, 2006
Washington Post, Newsweek, Slate Are Sponsored by MS, Go Mobile
Posted by Janak Parekh in "CONTENT" @ 06:00 PM
"Washingtonpost.Newsweek Interactive (WPNI) today announced the launch of three new mobile Internet sites, building on the company’s award-winning Web publications, washingtonpost.com, Newsweek.com and Slate. The launch signals the start of WPNI’s mobile services initiative to expand access to in-demand news and feature content that is updated around the clock...The launch is sponsored by Microsoft Windows Mobile."
The three sites can be accessed by replacing www in the URL with mobile, e.g., mobile.newsweek.com. The interesting variable here is the Windows Mobile sponsorship -- but I'm not sure what it means. If you scroll down the page, you'll see a WM banner. So if a "launch" is sponsored, does that mean that money went towards bringing the site to life, or just promising ads for the content provider? In either case, if Microsoft's sponsorship means more mobile sites, I'm all for it!
The three sites can be accessed by replacing www in the URL with mobile, e.g., mobile.newsweek.com. The interesting variable here is the Windows Mobile sponsorship -- but I'm not sure what it means. If you scroll down the page, you'll see a WM banner. So if a "launch" is sponsored, does that mean that money went towards bringing the site to life, or just promising ads for the content provider? In either case, if Microsoft's sponsorship means more mobile sites, I'm all for it!
