Wednesday, August 2, 2006
Verizon Posts Good Q2, Crippling Phones Notwithstanding
Posted by Janak Parekh in "NEWS" @ 05:00 PM
"Verizon announced its full second quarter statement this morning, including the performance of Verizon Wireless...The biggest news for Verizon Wireless' second quarter is that data revenues shot past the key $1 billion mark. Overall data made up almost 13% of revenue."
It's also worth pointing out that Verizon's churn is incredibly low: about 1.2%, which goes down to a tiny .87% if you ignore prepaid customers. This, more than any other reason, explains why Verizon feels no pressure from consumers like us: be it for coverage, perceived value, ease-of-use, or for other reasons, most consumers stick with Verizon. I'd bet that the churn rate amongst technology enthusiasts are higher, but we're a small minority, and even so people like me stick with Verizon thanks to the coverage and data performance. In short, I don't see Verizon feeling any need to change their policies anytime soon. :?
It's also worth pointing out that Verizon's churn is incredibly low: about 1.2%, which goes down to a tiny .87% if you ignore prepaid customers. This, more than any other reason, explains why Verizon feels no pressure from consumers like us: be it for coverage, perceived value, ease-of-use, or for other reasons, most consumers stick with Verizon. I'd bet that the churn rate amongst technology enthusiasts are higher, but we're a small minority, and even so people like me stick with Verizon thanks to the coverage and data performance. In short, I don't see Verizon feeling any need to change their policies anytime soon. :?
