Windows Phone Thoughts: Samsung's 1.72" Super-Reflective LCD

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Friday, January 27, 2006

Samsung's 1.72" Super-Reflective LCD

Posted by Darius Wey in "NEWS" @ 10:00 PM

http://www.akihabaranews.com/en/new...ive+screen.html

"Samsung Electronics Co., Ltd., the world's largest provider of thin-film transistor, liquid crystal display (TFT-LCD) panels, announced that it has developed a 1.72-inch super-reflective (SR) LCD screen that can be read easily outdoors even when the sun is shining brightly. The reflectance rate for the new transflective SR LCD technology is three times that of the usual qqVGA-resolution (128x160 pixels) mobile displays available today. Samsung Electronics has applied silver with high reflectance instead of aluminum to achieve the breakthrough. At the same time, the company developed a new reflective lens that greatly improves the rate at which light is concentrated into pixels. In addition, light entering the 1.72" LCD can be fully harnessed due to improved transmittance capabilities of the polarizer and color filter. Moreover, to prevent any increase in power consumption, Samsung chose to combine the super-reflectance technology with transflective (illuminated the screen from front and back) rather than transmissive (illuminated from behind the screen) panel technology. The transflective mode makes more effective use of natural outside lighting than the transmissive mode, while the transmissive mode instead would have increased power consumption by requiring a brightness of at least 300nit to sufficiently improve outdoor visibility."



Okay, Samsung - you've done great! Now, just increase the screen size and the resolution, and we'll promise to love you even more. ;)

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