Friday, June 10, 2005
PC World: "What's In a Name?"
Posted by Janak Parekh in "ARTICLE" @ 09:00 AM
"When you buy a Palm-based PDA or a Pocket PC, what do you expect to get? A handheld of some kind, yes--but also, I suspect, a specific operating system that can run a specific set of applications. So what happens when a company wants to divorce the hardware from the OS? It's not an academic question. In the last few weeks, we're heard that the Palm OS is going away (well, at least the name Palm OS), and that Microsoft is trying to make the name Pocket PC vanish, in favor of the wordier Windows Mobile-based PDA. It's spring, and a marketer's fancy turns to rebranding. But should you care? Will these changes make buying a PDA more--or less--confusing?"
Some good thoughts here from Yardena Arar of PC World. I'm not a huge fan of either recent rebranding strategy, but at least the Microsoft one makes some sense to me.
Some good thoughts here from Yardena Arar of PC World. I'm not a huge fan of either recent rebranding strategy, but at least the Microsoft one makes some sense to me.
