Windows Phone Thoughts: ATI Aims to Accelerate Mobile Gaming on Imageon-Powered Mobile Devices

"As the leader in discrete PC graphics, ATI Technologies Inc., (TSX:ATY)(NASDAQ:ATYT) is reinventing the handheld 3D gaming market to provide customers the visual experience they enjoy with ATI's PC and console products. With the Imageon 3D technology, developers can leverage hardware acceleration to create powerful gaming experiences for handheld users. As the opportunities in the handheld space continue to inspire developers and content creators, ATI is working closely with key industry partners to provide the hardware and technology expertise to meet the demands of customers, OEMs, wireless carriers and games. ATI's development partners include: Climax/THQ, Emdigo, Fathammer, HI Corp, JAMDAT Studio, Reakosys, Square Enix and Superscape."

It appears as though NVIDIA aren't the only ones pushing for a new mobile gaming experience. ATI are also taking the plunge by linking with key partners to help create a new gaming experience on Imageon-powered mobile devices. Since the release of Windows Mobile 5.0, there have been a flurry of announcements concerning improved graphics and gaming. At the end of the day, it'll be the consumers that benefit, and I can't wait to see what lies ahead in the future of mobile gaming, especially with the expectation that new GPU-accelerated Pocket PCs and new Direct3D Mobile-supported games will be released.