Friday, March 18, 2005
Anyone Want to Buy a Music Video?
Posted by Jason Dunn in "NEWS" @ 01:00 PM
"CinemaNow Inc. is announcing agreements with Warner Music Group and TVT Records, to sell music videos on a download-to-own basis via a newly launched service, WatchMusicHere.com. WatchMusicHere.com will offer music videos from multiple genres ranging from classics to the latest chart-topping videos. Each video will be available for prices ranging from US$1.99 to US$2.99 for a permanent copy that can be viewed for an unlimited number of times on the selected playback device."
I'm failing to grasp how or why this will be a successful business model. Generally speaking, people don't watch music videos more than a few times, and it's not like a song where you can listen to it over and over while doing other things. Videos require direct attention, and how many times will you really want to watch the same three minute video clip? Next, they want to charge you $2.99 for the privilege. 8O I know that videos are expensive to produce, but they're usually considered marketing vehicles to promote the new single and sell albums (or singles in the new digital market). I think they're going about this all wrong: when someone is buying the song from an online music vendor, there should be a an option at check-out where for 50 cents more you can get the video, or something similar. Selling music videos should be an add-on to the current model for selling music, not something entirely unto itself.
Though I doubt the legality of this, Smartphone Video Plus has a wide assortment of videos for download.
I'm failing to grasp how or why this will be a successful business model. Generally speaking, people don't watch music videos more than a few times, and it's not like a song where you can listen to it over and over while doing other things. Videos require direct attention, and how many times will you really want to watch the same three minute video clip? Next, they want to charge you $2.99 for the privilege. 8O I know that videos are expensive to produce, but they're usually considered marketing vehicles to promote the new single and sell albums (or singles in the new digital market). I think they're going about this all wrong: when someone is buying the song from an online music vendor, there should be a an option at check-out where for 50 cents more you can get the video, or something similar. Selling music videos should be an add-on to the current model for selling music, not something entirely unto itself.
Though I doubt the legality of this, Smartphone Video Plus has a wide assortment of videos for download.
