Wednesday, March 16, 2005
Bluetooth Awareness Doubled Last Year
Posted by Jonathon Watkins in "OFF-TOPIC" @ 08:00 AM
"When asked to select which technology allows mobile devices to connect wirelessly, consumers increasingly chose Bluetooth wireless technology across all regions in 2004 as compared to the study in the previous year. In the U.K., this awareness increased from 47 percent to 77 percent. In Japan, it increased from 43 percent to 61 percent. And in the U.S., it almost doubled from 22 percent to 41 percent. Awareness of Bluetooth was more than double that of Wi-Fi in the U.K. and Japan, while the two were roughly equal in the U.S."
I have to say I'm not surprised about the UK figures. I know many folks that are enjoying recently bought Bluetooth headsets and assorted peripherals. It's also good to see that there are less pointless arguments about Bluetooth versus Wifi, as folks seem to have realised where they both fit in the grand scheme of things. The manufacturers have won the mindshare, but now they 'just' need to work on improving the whole Bluetooth experience. :wink:
I have to say I'm not surprised about the UK figures. I know many folks that are enjoying recently bought Bluetooth headsets and assorted peripherals. It's also good to see that there are less pointless arguments about Bluetooth versus Wifi, as folks seem to have realised where they both fit in the grand scheme of things. The manufacturers have won the mindshare, but now they 'just' need to work on improving the whole Bluetooth experience. :wink:
