Wednesday, May 26, 2004
Missed Opportunities In Mobility
Posted by Ed Hansberry in "ARTICLE" @ 06:00 AM
http://www.arnnet.com.au/index.php?id=1913993745&fp=2&fpid=1
"Resellers are missing out on extra revenue by not taking the McDonald's approach to marketing, according to the owner of Sydney-based Correct Solutions, Wayne Small. But rather than asking if customers also want fries, the HP and Microsoft reseller said his peers should be touting mobility devices."
Given the integration Pocket PCs have with Outlook, Office and especially Exchange 2003, is the mobile device product line prominent enough in the portfolios of companies reselling Microsoft products? I've talked to a few resellers over the years and mobile devices just don't show up on their radar as a product they understand the value of, which means they aren't really pushing it or even making their clients aware that is it much more than just a PDA.
"Resellers are missing out on extra revenue by not taking the McDonald's approach to marketing, according to the owner of Sydney-based Correct Solutions, Wayne Small. But rather than asking if customers also want fries, the HP and Microsoft reseller said his peers should be touting mobility devices."
Given the integration Pocket PCs have with Outlook, Office and especially Exchange 2003, is the mobile device product line prominent enough in the portfolios of companies reselling Microsoft products? I've talked to a few resellers over the years and mobile devices just don't show up on their radar as a product they understand the value of, which means they aren't really pushing it or even making their clients aware that is it much more than just a PDA.
