Friday, January 23, 2004
Microsoft Dominates Improving PDA Western European Market
Posted by Ed Hansberry in "THE COMPETITION" @ 01:00 PM
http://www.enn.ie/frontpage/news-9388332.html
"Western European PDA shipments were up 38 percent in the fourth quarter and up 28 percent during the whole of 2003, the first full year of growth since 2000."
It is about time. :mrgreen: Not only has the PDA market improved, Microsoft and its OEM partners are reaping the benefit of the growing market. "Last quarter saw Pocket PC vendors reap the rewards of an expanded retail presence, in-store marketing, and targeted promotions such as GPS and camera bundles," said senior Analyst Tim Mui. "A consumer market drawn to attractive low-cost Pocket PC offerings and a renewed interest in mobile solutions from large and medium enterprises helped Pocket PC devices to overtake Palm OS-based products in 2003." :rock on dude!:
Above you can see Microsoft vs. Palm in total units shipped in Western Europe during 2003, and the 4th quarter growth Microsoft experienced vs. the decline Palm saw. Broken down by OEM, HP was the biggest winner garnering 37% share vs. 20% last year. Other Pocket PC vendors saw increases as well. Palm hardware dropped from 51% last year to 30% this year. Other Palm OS vendors saw similar declines. This may have been behind PalmOne's recent 12% layoff.
"Western European PDA shipments were up 38 percent in the fourth quarter and up 28 percent during the whole of 2003, the first full year of growth since 2000."
It is about time. :mrgreen: Not only has the PDA market improved, Microsoft and its OEM partners are reaping the benefit of the growing market. "Last quarter saw Pocket PC vendors reap the rewards of an expanded retail presence, in-store marketing, and targeted promotions such as GPS and camera bundles," said senior Analyst Tim Mui. "A consumer market drawn to attractive low-cost Pocket PC offerings and a renewed interest in mobile solutions from large and medium enterprises helped Pocket PC devices to overtake Palm OS-based products in 2003." :rock on dude!:
Above you can see Microsoft vs. Palm in total units shipped in Western Europe during 2003, and the 4th quarter growth Microsoft experienced vs. the decline Palm saw. Broken down by OEM, HP was the biggest winner garnering 37% share vs. 20% last year. Other Pocket PC vendors saw increases as well. Palm hardware dropped from 51% last year to 30% this year. Other Palm OS vendors saw similar declines. This may have been behind PalmOne's recent 12% layoff.
