Thursday, January 22, 2004
Are Women As Geeky As Men?
Posted by Brad Adrian in "ARTICLE" @ 04:00 AM
A new survey, conducted by the Consumer Electronics Association, indicates that men may no longer have the geek market cornered. ChannelLine.com reports that last year:
"In total, women accounted for $55 billion of the $96 billion (U.S.) spent on electronics equipment in the U.S. last year, but three out of four women surveyed complained of being ignored or patronized by electronics stores that cater mostly to men and assume women aren't interested in their wares."
The report goes on to say that only one percent of the poll's respondents feel that manufacturers have women in mind when developing their gadgets.
This brings up a few questions in my mind:
1. Are women really using all these gadgets themselves, or simply buying them for their geeky men?
2. Why do salespeople assume that women aren't interested in geeky toys?
3. There's obviously a real market for electronic gadgets that are designed specifically for women. Besides painting them pink, what Pocket PC design features would make them more appealing to women?
"In total, women accounted for $55 billion of the $96 billion (U.S.) spent on electronics equipment in the U.S. last year, but three out of four women surveyed complained of being ignored or patronized by electronics stores that cater mostly to men and assume women aren't interested in their wares."
The report goes on to say that only one percent of the poll's respondents feel that manufacturers have women in mind when developing their gadgets.
This brings up a few questions in my mind:
1. Are women really using all these gadgets themselves, or simply buying them for their geeky men?
2. Why do salespeople assume that women aren't interested in geeky toys?
3. There's obviously a real market for electronic gadgets that are designed specifically for women. Besides painting them pink, what Pocket PC design features would make them more appealing to women?
