Wednesday, January 7, 2004
People Want Simple PDAs?
Posted by Janak Parekh in "NEWS" @ 08:30 AM
"Handheld vendors are repeatedly making mistakes by targeting the upper-end of the market, according to Jupiter Research. The market for handheld PDAs is likely to remain flat so long as vendors mistakenly believe that consumers want convergent devices, Michael Gartenberg, research director at the analyst firm, argues."
I'm not sure I agree with this. First off, the margins on low-end PDAs are often so low as to make them non-profitable. Second, "convergence" is, in many cases, more just generalization of what a PDA is. This becomes more and more possible as ICs get smaller, faster, and integrate more functions. For example, I can't imagine a PDA without multimedia capabilities today. I might not use it for playing music, but what about games, reminders or voice-driven applications?
I'm not sure I agree with this. First off, the margins on low-end PDAs are often so low as to make them non-profitable. Second, "convergence" is, in many cases, more just generalization of what a PDA is. This becomes more and more possible as ICs get smaller, faster, and integrate more functions. For example, I can't imagine a PDA without multimedia capabilities today. I might not use it for playing music, but what about games, reminders or voice-driven applications?