Windows Phone Thoughts: New LCD Technology By Omron?

"Omron Corporation has developed a new manufacturing technique for building liquid crystal display (LCD) frontlights that promises to make LCDs brighter than ever before. Conventionally, LCDs have been lit by Light Emitting Diodes (LEDs) in one of two ways - through a 'frontlight' method or through a 'backlit' approach. The problem is that while frontlight methods offer low power consumption, LCDs lit that way have a relatively low contrast too. Backlit methods on the other hand, offer a high contrast display but have a higher power consumption. Omron engineers solved this dichotomy by combining a micro prism array with a nano prism array into the frontlight assembly of the LCD itself."



It seems like Omron is reviving the front-lit (reflective) display technology. If they can improve the issues with frontlighting (especially contrast and color saturation), I'd be all for it. I still miss my 3870's in-the-sunlight performance, which was fantastic.