Saturday, May 24, 2003
Microsoft Prepares Reply To iTunes
Posted by Ed Hansberry in "CONTENT" @ 01:54 PM
http://news.com.com/2100-1027-1009794.html
Anxiously waiting for 99˘ music downloads that you own and can easily transfer to your Pocket PC or other music player?
"While Apple Computer grabs publicity for its new 99 cent music download store, Microsoft is quietly preparing for a counterattack by improving its own technology for supporting subscription music services."
Sound good so far? Read on. "Microsoft is betting that new security enhancements planned for later this year could make renting music, rather than owning it, more attractive to consumers."
Wrong. Microsoft's DRM team clearly doesn't get what consumers want. You would think they would take a look at the ebook market where Palm Digital Media, formerly known as Peanut Press, is cleaning their clock, both in sales and fulfilling customer wants. It is only anecdotal evidence, but I can count on one finger the number of people I know that regularly buy Microsoft Reader format ebooks protected with DRM5. I can't count the number of people I know that use Palm Reader. No "Passport" required, no activation and most importantly, no hassles. Now they want me to rent my music?
I don't think so. :evil:
Anxiously waiting for 99˘ music downloads that you own and can easily transfer to your Pocket PC or other music player?
"While Apple Computer grabs publicity for its new 99 cent music download store, Microsoft is quietly preparing for a counterattack by improving its own technology for supporting subscription music services."
Sound good so far? Read on. "Microsoft is betting that new security enhancements planned for later this year could make renting music, rather than owning it, more attractive to consumers."
Wrong. Microsoft's DRM team clearly doesn't get what consumers want. You would think they would take a look at the ebook market where Palm Digital Media, formerly known as Peanut Press, is cleaning their clock, both in sales and fulfilling customer wants. It is only anecdotal evidence, but I can count on one finger the number of people I know that regularly buy Microsoft Reader format ebooks protected with DRM5. I can't count the number of people I know that use Palm Reader. No "Passport" required, no activation and most importantly, no hassles. Now they want me to rent my music?
I don't think so. :evil:
