Wednesday, May 7, 2003
Test Drive A Lexus, Get Free Software
Posted by Brad Adrian in "EVENT" @ 01:00 AM
If you want to enhance your Pocket PC, go visit your local Lexus dealer! Through May 31, 2003 everyone who test drives a Lexus I-S SportDesign gets a free $50 gift certificate from Handango!
All you have to do is take the test drive and send in a form that says you did so. Unfortunately, the fine print says [bracing myself] that this is only open to licensed drivers 21 years or older in the continental U.S.
Pretty cool, huh? I think it's GREAT to see companies like this tap into some of our passions and hobbies. I'd LOVE to see the demographic studies that went into developing this promotion; somebody, somewhere figured out that a lot of people who like cool cars also like other cool toys like PDAs.
Now, as an interesting aside, if you go to the Lexus Web site, you'll see that they offer the ability to download car specs to your "PDA" for offline viewing.
Unfortunately, when they say "PDA," they really mean "Palm," so this won't work on a Pocket PC. This is a fabulous idea, but I REALLY wish people would wake up and include Pocket PCs in this kind of application.
All you have to do is take the test drive and send in a form that says you did so. Unfortunately, the fine print says [bracing myself] that this is only open to licensed drivers 21 years or older in the continental U.S.
Pretty cool, huh? I think it's GREAT to see companies like this tap into some of our passions and hobbies. I'd LOVE to see the demographic studies that went into developing this promotion; somebody, somewhere figured out that a lot of people who like cool cars also like other cool toys like PDAs.
Now, as an interesting aside, if you go to the Lexus Web site, you'll see that they offer the ability to download car specs to your "PDA" for offline viewing.
Unfortunately, when they say "PDA," they really mean "Palm," so this won't work on a Pocket PC. This is a fabulous idea, but I REALLY wish people would wake up and include Pocket PCs in this kind of application.
