Windows Phone Thoughts: Handango Quarterly Yardstick Released

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Wednesday, April 23, 2003

Handango Quarterly Yardstick Released

Posted by Ed Hansberry in "NEWS" @ 06:00 AM

http://www.handango.com/pdf/HandangoYardStick1_2003.pdf

(Adobe Reader Required)

"Handango, the leading platform and publisher for mobile software, today released the Handango Yardstick, a quarterly report on the state of the mobile software economy. This quarter, the Handango Yardstick focuses on the effects that new wireless PDAs and data-capable phones are having on the mobile software market. "

A few interesting facts:
• The #1 PDA adding software is the iPAQ 3000 series
• Average selling price of applications has dropped from $17.65 to $16.25 USD.
• Smartphone users buy 291% more software than do users of data capable phones. I guess they are busy buying ringtones instead. :wink:

I'm curious. Have you purchased an app over the air (GPRS, WiFi, etc.) for your handheld?

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