Thursday, June 13, 2002
Music labels starting to learn
Posted by Ed Hansberry in "CONTENT" @ 09:21 AM
http://news.com.com/2100-1023-935430.html?tag=fd_top
A few weeks ago, I laughed at the copy protection scheme that Sony had implemented that could be foiled by a magic marker. Their download copy protection schemes are just as Draconian as their CD protection. You can download and listen on your PC, but you can't copy it to a CD or portable music player. Well, it seems they are starting to figure out that that business model stinks. "Universal Music Group and Sony Music Entertainment plan to cut prices for digital music downloads and add new features, including CD burning and the ability to transfer songs to portable devices."
Universal Music Group will make songs available for 99 cents, or $9.99 per album. Sony is dropping their per song download from $1.99 to $1.49. Are they starting to get it? "The labels are making content available at reasonable prices, but more importantly, they're making them available in ways that consumers can use them, and that's where burning comes into play," said Jim Long, chief executive officer of (Sony partner) RioPort. "If you don't offer burning, (consumers) will not buy it. It's simple as that."
I think so. I am all for Digital Rights Management that protects the rights of the artist, record label and consumer. We will see how well these downloads work. Source: Leon Schell
A few weeks ago, I laughed at the copy protection scheme that Sony had implemented that could be foiled by a magic marker. Their download copy protection schemes are just as Draconian as their CD protection. You can download and listen on your PC, but you can't copy it to a CD or portable music player. Well, it seems they are starting to figure out that that business model stinks. "Universal Music Group and Sony Music Entertainment plan to cut prices for digital music downloads and add new features, including CD burning and the ability to transfer songs to portable devices."
Universal Music Group will make songs available for 99 cents, or $9.99 per album. Sony is dropping their per song download from $1.99 to $1.49. Are they starting to get it? "The labels are making content available at reasonable prices, but more importantly, they're making them available in ways that consumers can use them, and that's where burning comes into play," said Jim Long, chief executive officer of (Sony partner) RioPort. "If you don't offer burning, (consumers) will not buy it. It's simple as that."
I think so. I am all for Digital Rights Management that protects the rights of the artist, record label and consumer. We will see how well these downloads work. Source: Leon Schell
