Tuesday, May 28, 2002
Pieter Knook: Taking Microsoft to the world
Posted by Ed Hansberry in "ARTICLE" @ 05:30 AM
http://seattlepi.nwsource.com/business/72032_msftprofile27.shtml
Bob Anderson found this article in a Seattle newspaper about Pieter Knook, the VP that recently took over the Mobile Devices and Windows CE operating systems at Microsoft. A couple of interesting comments:
• "What I get a kick out of is productively affecting someone's life," he says in his mild British accent. "If we do a good job, we make your life more productive, whether it's helping to write a press report or remembering someone's birthday."
• Microsoft "started off floundering a little bit" with its PocketPC-brand personal digital assistants, Knook says, because it advertised based on the fact that the devices were powered by Microsoft's operating system. "The reality is people don't care about the operating system. They care about what it can do for you," Knook said. "Once we focused on that, it was a breakthrough."
He certainly seems to get it.
Bob Anderson found this article in a Seattle newspaper about Pieter Knook, the VP that recently took over the Mobile Devices and Windows CE operating systems at Microsoft. A couple of interesting comments:
• "What I get a kick out of is productively affecting someone's life," he says in his mild British accent. "If we do a good job, we make your life more productive, whether it's helping to write a press report or remembering someone's birthday."
• Microsoft "started off floundering a little bit" with its PocketPC-brand personal digital assistants, Knook says, because it advertised based on the fact that the devices were powered by Microsoft's operating system. "The reality is people don't care about the operating system. They care about what it can do for you," Knook said. "Once we focused on that, it was a breakthrough."
He certainly seems to get it.
