Windows Phone Thoughts: Me Series Ad Campaign for Windows Phone

"Curious how other people use their phones? This week we’re debuting a new collection of documentary-style shorts called the Me series. Each film essay explores a day in the life of someone interesting who owns a Windows Phone."

It looks like Microsoft is exploring a different kind of advertising for Windows Phone now.

One knock on the "Really?" advertisements was that it didn't show people actually making use of the phone's features. Perhaps this is Microsoft's answer to those criticisms.

Though, if it is, it's not starting off very well. The first video in the series (above) hardly shows Windows Phone at all. Sure, she's using it. But not in any way that emphasizes how special and different the OS is from the competition. It actually feels like an ad for the user's business, with a little bit of Windows Phone product placement thrown in.

Hopefully future videos will delve deeper into the Windows Phone OS's unique features and workflow.