Wednesday, February 23, 2011
The Windows Phone 7 "Real Time Trials" Ads: Do They Work?
Posted by Jason Dunn in "Windows Phone News" @ 03:30 PM
"Microsoft is set to unleash a number of new Windows Phone 7 adverts on the Internet soon. The commercials are similar to the software giant's "laptop hunter" set of adverts that aired during the Vista days of 2009. The new commercials, named "real time trials", are a set of Internet flash commercials that pit Windows Phones against rival devices. Advertising agency Crispin Porter + Bogusky was commissioned in December to create the commercials specifically for use in web advertising. The commercials are set to make their way to a number of high profile Internet sites in the coming months."
It's an interesting ad, that's for sure - it highlights what Microsoft feels Windows Phone 7 is good at, and is an extension of the "a phone to save us from our phones" campaign. So what do you think: does it show Windows Phone 7 in a positive light? Will people care?
